About Us

APTFIN started as a small IT infrastructure, support and business development company in 2010 and has grown into a mid- sized specialist company with a global footprint. Employing full-time professionals backed by on premises and cloud based extended infrastructure. We have strategically positioned ourselves with the right blend of technology and supporting resources. This allows us  to create an environment that is delivering on client expectations, while creating a centre of excellence for staff to thrive in their innovative creativity.

We already completed 300+ projects successfully and more counting.

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Our team of authentic webcrafters provide businesses with profitable, innovative, strategy-driven and award winning web design.

In today's competitive and complicated digital marketing environment, it is hard for businesses to get the help, dedication, and quality of work needed to compete online. Our expert team of strategists, web designers, and web developers are committed to transforming your projects from an expense to a profitable sales tool.
We are a web house specializing in web design, web development and web hosting services for clients across the SADC region. Our team has been designing web sites since 1999 and our services provide cost-effective and professional solutions.
We are a full service web design studio catering to small and medium sized business who value quality work at affordable rates. We are passionate about our work and this shows in everything we do! You don’t have to take our word for it; view our design portfolio for examples of what we can do for you.

Our commitment to quality

We are committed to providing your company with strategic solutions that are high in value.Not only for your business, but also your customers and can consistently provide returns on your investment. While a product may turn out okay, it is not necessarily just what you see that converts your visitor to a paying client or customer.

A product that sets us apart

All too often we hear, "I went to this web designer and he can't do what I need," or "My website isn't found by search engines." With us, there are no projects or needs outside our skill set. With our talented team of award winning designers, strategists and web developers we've seen it all. Furthermore, we are always up for a challenge. Your project will be looking great, functioning flawlessly and converting new customers. Along with the constant support from the APTFIN team behind it.

Let us develop your

A Detailed Overview of our Development Process

Successful custom software development projects evolve and the development process itself must embrace and manage that transformation. A process that is too rigid will miss the end target and inevitably require expensive, time-consuming rework, while a process that is too loose will eventually lose direction, burn unnecessary budget, and never be implemented successfully. Art+Logic utilizes a milestone-driven approach based on proven agile development principles.

Milestones promote:

  • A focused and efficient use of budget
  • Visible and verifiable progress
  • Frequent opportunities to make refinements
  • Cooperative prioritization of work
  • Successful results

Milestone 1, 2, N . . .

Each development milestone repeats a pattern that involves:

Code development of the features and functionality defined in the previous milestone. Implementation incorporates:

  • Design
  • Coding
  • Refactoring
  • Testing: Unit testing, regression testing, and user testing of the milestone features and functionality.
  • Bug fixing

Delivery of the features and functionality completed in the 4-to-6 week period allotted to the milestone. Delivery can come in many shapes and sizes, targeted for different purposes. Whenever possible a demonstration will highlight the milestone deliverables.

  • Planning documents or UI mockups for approval
  • Staging release for interim feedback
  • Alpha release for usability testing
  • Beta release for end-user feedback
  • Production-ready installer

Done in parallel with the implementation and testing efforts, the Project Manager will work with you to plan and define the next milestone of work. Planning includes:

  • Assess remaining work
  • Requirements
  • Wireframing
  • Estimations


First, we meet with your team to understand the big picture – what are you trying to accomplish? This is a big picture view of the project. The goal of this initial discussion is simply to gain sufficient understanding of your project so that we can give you a rough ballpark idea of cost and schedule that you, in turn, can use for business planning purposes. It’s not an attempt to provide you with a detailed estimate or project plan. Let’s face it, at this point in our relationship, we know less about your project than we will at any other point over the course of our work on your project. Attempting to deliver a detailed estimate before learning even more about your needs and wants would be irresponsible and, frankly, misleading. The rest of our process roughly follows the following outline:

  • We collaboratively decide what the heart of the application is, what needs to be done first.
  • Looking just at the heart of the application, we collaboratively unpack the requirements, both from a business intelligence and technical perspective. When we’ve all decided on what exactly we’ll be doing and sign off on that, Art+Logic estimates the work and submits that for approval.
  • We implement ruthlessly.
  • We test ruthlessly, using the test plan developed during the estimation of the milestone.
  • We release to you and ask that you, with the test plan and Requirements document in hand, validate the application and provide feedback.
  • We reconvene and decide what to do next.
  • Repeat until you determine we’re done.
Our process ensures that you, as the client, and we, as your developers, have the necessary latitude to address the realities of custom software development as they arise. Thus deliver a successful project that benefits firstly you, secondly your business, and thirdly the consumer.

Contact us to learn more about what we can do for you.

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