Web Development

With collaboration at our core, we are ready to take on any challenge. We strive to craft winning solutions for any project. We excel at listening, and then acting on your needs, to deliver a successful project outcome.


Web Development that is both proven and practical

APTFIN utilises web development technologies that are both proven and practical. With the options available in the market today, we can help you determine what is best for your needs. Our mission at APTFIN is to make the web development process easier for you: we help our clients choose the right tools for hosting, e-commerce, content management and marketing.

Our Process

In order to build a product that is exactly what you’re looking for, we keep you involved throughout the entire process. This avoids common issues such as delivering a first proof that is nothing like what you want, or delivering a final product that doesn’t match your vision.



The “Discovery Phase” is when we lay out the entire project from start to finish. You will come to our office and sit down with the developers and designers to go over the project to make sure everyone is on the same page. We will then put together a full spec sheet and wireframes.

User Experience

Once the site map and overall page goals are decided upon we will begin working on the user experience. This includes placement of calls to action on pages, the flow of the site, making sure it is easy to use, etc.APTFIN website development packages include so much more than just developing your website. We also do website marketing, including Google AdWords and SEO, managing the hosting of your website and regular website maintenance.



Our designers will put together a site design based on your notes and samples of sites that you like. It will then be sent over for your approval before front-end development begins.By keeping you informed and up to date, we ensure that you can focus on your business while knowing that your website development is heading in the direction that you envisioned.

Front-End Development

After the design and user experience are approved we will move onto the front-end development. We use the latest W3C standards, HTML, CSS and jQuery to build a front-end that is fast, scalable and is cross-browser compatible for Internet Explorer 7+, Firefox 7+, Safari 4+ and Chrome.
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Back-End Development

We will be using PHP / MySQL to build the back-end of the website to ensure that it is scalable and secure. Whether you choose WordPress or a custom framework everything we do is modular, which means if a year down the road you want to add a new feature it can be done easily, without having to rebuild the entire site.


After we’ve integrated all of the pages into the content management system we’ll take the content for the site and build out the pages. This includes photos, icons, tables and anything else the page needs to look great and perform great with the content for that page.

Testing / Q&A

Throughout the development process we will be testing the functionality and appearance on multiple browser platforms. Once the site has been fully populated and is in preparation to go live we will initiate an extensive Q&A on the complete site.


This is the exciting part! After your site has been thoroughly tested, optimised for search engines, and designed exactly how you want down to the last pixel, we go live! All of our sites have a 30 day maintenance period, meaning if you don’t love something, we’ll change it, free of charge.

Tools & Integrations

From eCommerce to email marketing to CRM integrations we can fully integrate any tool needed to ensure your site delivers results and fits seamlessly into your existing work flow.

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